Looking to get more leads with paid search advertising? Google AdWords, Bing and Facebook is the premier platform for paid search advertising—allowing you to target your customers in the most relevant and specific way. Whether you’re looking to fine tune your existing AdWords campaign or you’re starting from scratch and need a complete campaign setup, the paid search specialists at IWANDO can help with every aspect of your Google Adwords, Bing and Facebook campaign management.
Our PPC online advertising program includes:
- A IWANDO.com PPC expert, with Google, Bing, Facebook Premier Partner certification, dedicated to your account
- A campaign, customized to your business, that drives qualified leads to your website
- Ongoing campaign optimization that works with any budget
Does Pay Per Click help SEO?
We’re often asked by customers if PPC advertising will help their website’s SEO performance?
There is no direct connection between the PPC advertising platform and how web pages are indexed and ranked in organic Google search results. So in short, PPC has no direct impact on your SEO performance and rankings.
Any connection between PPC and SEO?
PPC can however influence your organic rankings over time. Brand popularity and trust are elements within Google & Bing search algorithm that are earned over time and online these can be influenced by the level of your brand visibility and its reach within Google & Bing search results.
To this end, PPC is a very effective means to building your brand awareness and trust through having a strong presence in Google & Bing search results. A strong PPC presence will lead to increased brand search activity and over time this will have a direct benefit on your organic rankings.
Whats the benefit of using PPC and SEO together?
Having strong PPC and organic positions together will mean your brand presence in search results is greater and this will result in a higher share of traffic. So in summary, an PPC centric campaign will benefit from a complimentary SEO presence and conversely a SEO centric campaign will, benefit from an PPC presence.