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What Effects Does Domain Name Have on SEO Ranking?

By 08/16/2016 SEO

When beginning your own WordPress blog, company website, or page, choosing a precise domain name is among the first few steps you need to take with serious caution. It is an important decision which can be critical for the success of your website as it directly impacts your SEO (Search Engine Optimization) as well as your SMM (Social Media Marketing). As such, we will take a closer look at a few useful tips on how you can make your domain name a useful factor for your SEO ranking.

Clarity, Simplicity, and Transparency

In simpler terms, you should focus on being transparent. Search engines prefer clearer, simpler and more transparent URLs. This is the main reason as to why the domain name needs to be easy to read for both the visitors as well as the search engine. One of the key aspects related to SEO tactics has always been accessibility. This can’t be any truer in the modern day and age where search engines have gotten so sophisticated that they’ve come to a point where they can even differentiate between the content which is engaging and the content which is not. Therefore, you need to ensure that you choose a direct and simple URL which is easily readable at the first glance.

Stick to a Single Domain and a Single Subdomain

Whenever possible, you should use only a single domain and only a single subdomain. Despite the fact that it may work in a few cases, transferring the content from a single domain to a subfolder will not actually enhance the results, and instead, it might even lead to traffic loss. This is because search engines utilize a specific method for deciding whether the content should be inheriting the ranking capabilities of its parent domain, and this is where they usually face trouble continuously passing on the rankings towards subdomains. Using a single subdomain is obviously the only answer sometimes for setting up a blog or posting desired content. However, always remember that your blog is definitely more likely to get better rankings in case it is all together in a single sub and root domain.

Less is More for better SEO Ranking

Even though this tactic is not that crucial, since Bing and Google are easily able to process longer ones, shorter URLs are usually preferred over longer URLs. You obviously don’t need to take it extremely religiously and come up with a really vague and short URL, as it will definitely be counterproductive. Then what’s the golden ration here? You can consider yourself to be on the safe side in case your URL is within 40-80 characters. If you come up with a URL containing 100+ characters, however, keep in mind that you should rewrite it and keep it more concise and shorter. If you don’t, your post might encounter major user experience and usability issues. Also keep in mind that shorter URLs are considerably easier to embed, share, and parse on social media.

Exact Matching Domain Name

For years now, one of the easiest methods of achieving respectable SEO rankings has been exact matching domain names. Exact match and descriptive domain names are quite better ranked as compared to non-descriptive and generic domain names. Simply put, it’s all about the mere act of searching. For instance, if a user is looking for cupcakes in New York, they will probably type the same query in a search engine. Resultantly, the search engine will be more likely to rank CupcakesInNewYork.com considerably higher as compared to a RandomCompanyName.com. Is this always going to work, though? We can’t really say. This is mostly due to the fact that Google has been lately devaluing several sites having exact matching domain names. The search engine has been doing so for reducing the number of poor quality website content that pops up high in search results. Overall, this is a double-edged sword, at best.

So then what would be the bottom line here? Simply put, you should come up with a domain name that is not only descriptive and simple, but also concise and transparent!